SEO Expert

How has the SEO job changed?

• Every page on a site should have a defined purpose
• Digital PR and inbound link strategies
• User interaction and user generated and social comment
• Geographical targeting and geo search
• Off site high quality back link building
• Use of tools for measuring and comparison becoming more plentiful and useful
• Personalization of internet use and non standard search results
• Diversity of media and the technical implications of this  e.g video, blended search, social search, mobile